Woke

Focus

App Design, Art Direction, Brand Design, Illustration, UX Design, Prototyping

Accolades

First Place Adobe Creative Jam, Agency Feature

Woke

Focus

App Design, Art Direction, Brand Design, Illustration, UX Design, Prototyping

Accolades

First Place Adobe Creative Jam, Agency Feature

Woke

Focus

App Design, Art Direction, Brand Design, Illustration, UX Design, Prototyping

Accolades

First Place Adobe Creative Jam, Agency Feature

For this Adobe Xd UI/UX Creative Jam, I created a mobile app that helps mobilize youth leaders working towards equity. Of 160 professional attendees and 106 creative teams from both the U.S. and Canada, my copywriting partner and I developed an app prototype addressing the brief in less than a week.

Empowering youth leaders striving for equity, Woke is a comprehensive mobile app connecting individuals, organizations, events, and resources. It simplifies the mobilization of young leaders, transforming ambitions into actions and fostering a sense of community.

Empowering youth leaders striving for equity, Woke is a comprehensive mobile app connecting individuals, organizations, events, and resources. It simplifies the mobilization of young leaders, transforming ambitions into actions and fostering a sense
of community.

Gill Sans Regular

Body copy

Body copy

Gill Sans UltraBold

Headlines

Headlines

GIF

GIF

You are both passionate about

Voting Rights and Mental Health

Button

Button

Button

Button

Button

Button

Gill Sans Regular

Body copy

Gill Sans UltraBold

Headlines

GIF

GIF

You are both passionate about

Voting Rights and Mental Health

Button

Button

Button

Button

Functionality

Functionality

Presented in a format similar to popular dating apps, Woke combines freshness with familiarity, proving the strength in unity. Awaken the activist in you.

Presented in a format similar to popular dating apps, Woke combines freshness with familiarity, proving the strength in unity. Awaken the activist in you.

It's a match!

Upon matching, users engage in conversation. Woke goes beyond standard chat, introducing three features: Organizations, Events, and Resources, populating content based on shared interests for actionable inspiration. Woke isn’t limited to pairs; users can create groups to advance collective efforts.

Account Creation

Creating an account is seamless. Users receive a quick introduction to the app's operation before inputting basics like name, pronouns, age, and location. The subsequent phase delves into passions, image selection, and a brief bio, allowing users to express who they are. Profiles are editable, acknowledging the ever-changing environment.

Swipe Away

Inspired by the success of dating apps, Woke employs the intuitive "swipe" mechanism for swift identification of common interests, presenting shared passions before users decide to swipe left or right.

It's a match!

Upon matching, users engage in conversation. Woke goes beyond standard chat, introducing three features: Organizations, Events, and Resources, populating content based on shared interests for actionable inspiration. Woke isn’t limited to pairs; users can create groups to advance collective efforts.

“The design and the content is just brilliant. Seriously, I love everything...from the colors to the clever use of animation to the tone of the copy. The UX was super clean and intuitive, and it made the app a breeze to navigate.”

– Claudia Penwell, Adobe Creative Director

“Flow was easy to use, and the illustration was extremely inviting...Honestly, I kind of want to hire you because this app is freakin’ awesome, just saying.”

– Antionette Carroll, President and CEO of Creative Reaction Lab / TED Fellow

“There are so many lovely moments in this app, I want to use it today.”

– Eve Wallack, Design & Content Coordinator VISTA at Creative Reaction Lab