Little Allies

Focus

App Design, Art Direction, Brand Design, Illustration, UX Design, Prototyping

Accolades

Creative Conscience Silver

Little Allies

Focus

App Design, Art Direction, Brand Design, Illustration, UX Design, Prototyping

Accolades

Creative Conscience Silver

Little Allies

Focus

App Design, Art Direction, Brand Design, Illustration, UX Design, Prototyping

Accolades

Creative Conscience Silver

"Little Allies" is an innovative, conceptual app that promotes early allyship and discussions on racism through engaging game-like scenarios for children and supportive tools for parents. Crafted in a month, it features 132 screens and 63 wireframes, recognized for fostering awareness and ongoing dialogue on racial issues.

Little Allies

Little Allies

Little Allies

Body copy

Children Sans

Headline

Avatar Customization

Embarking on their journey, children create a character with a diverse set of customizable features, including skin tones, hair colors, and eye colors.

First you’re introduced to Mac the Megaphone, the Little Allies mascot. Then, choices such as name, age, and preferred settings curate the experience, tailoring the complexity of scenarios based on age. This allows children to confront mature issues in a comprehensible manner.

Interactive Scenarios

Children navigate various scenarios, selecting responses and receiving explanations about why their choice was "right" or "wrong." Correct choices earn badges, quantifying and positively reinforcing allied behavior. Scenarios range from one-on-one to group situations.

Interactive Scenarios

Children navigate various scenarios, selecting responses and receiving explanations about why their choice was "right" or "wrong." Correct choices earn badges, quantifying and positively reinforcing allied behavior. Scenarios range from one-on-one to group situations.

Parental Component

Beyond the confines of the Little Allies app, adults can opt to receive text or email notifications. These updates provide a review of resources and summaries detailing their child’s accomplishments in the game. Thought-starters are included to assist parents in sustaining meaningful conversations sparked by their child's experiences within the app.

Main Stage

This is the primary setting, and based on selection, all scenario gameplay takes place here. In this case, it’s the playground. Children have the option to chose between the Beach, Mall, Deep Sea, Outer Space, and Castle as their home base.

Museum
Library
Theater
Main Stage

This is the primary setting, and based on selection, all scenario gameplay takes place here. In this case, it’s the playground. Children have the option to chose between the Beach, Mall, Deep Sea, Outer Space, and Castle as their home base.

Museum
Library
Theater

Destinations

Click to discover a little about each location!

Tap to discover a little about each location!

Main Stage
Museum
Library
Theater

This is the primary setting, and based on selection, all scenario gameplay takes place here. In this case, it’s the playground. Children have the option to chose between the Beach, Mall, Deep Sea, Outer Space, and Castle as their home base.

Main Stage
Museum
Library
Theater

This is the primary setting, and based on selection, all scenario gameplay takes place here. In this case, it’s the playground. Children have the option to chose between the Beach, Mall, Deep Sea, Outer Space, and Castle as their home base.

Main Stage
Museum
Library
Theater

This is the primary setting, and based on selection, all scenario gameplay takes place here. In this case, it’s the playground. Children have the option to chose between the Beach, Mall, Deep Sea, Outer Space, and Castle as their home base.

Badge Journal

Adults can opt to receive Little Allies sticker badges paired with a journal for their child. This allows parents to tangibly reward their children in real time as they progress on their journey, reinforcing allied behavior consistently.