The Slate Redesign modernized the carousel system used across Amazon device detail pages, rethinking both main and inner slates to create a more cohesive, mobile-aware, and visually elevated retail experience.
One of the clearest applications of this work was Echo Family, where the updated slate system helped clarify differences across a tiered lineup and create a stronger visual rhythm across the carousel. The project also opened the door for further testing around main slate framing and motion deeper in the page, helping the work evolve beyond a static redesign into a more flexible retail system.
As the approach matured, it was applied across more than a dozen product lines, validating it as a scalable framework rather than a one-off creative exercise. It also became an important part of a larger detail page revamp, showing how a focused redesign of one system could improve the broader customer experience.
