For the 2025 Echo lineup, Echo Show 8, Echo Show 11, Echo Dot Max, Echo Studio, and Echo Studio Max, I shaped the creative vision and art direction in close collaboration with the team. From early exploration through final production, I solely designed the scalable visual system and retail pages.
Multimodal
In my dual role as Art Director and Visual Designer, I established the look and storytelling framework across stills, CGI, and motion for Amazon detail pages, bringing four new Echo devices into a single premium expression. Developed in partnership with go-to-market teams, the work showcased the lineup’s refined design: thin screens and wrap-around mesh fabric, alongside improved sound quality and the Alexa+ experience. Built to scale, the system extended across launch touchpoints and supported a refreshed .com storefront.
Headless
To manifest the system across five+ unique retail pages, I translated shared principles into modular page components and clear visual rules, consistent hierarchy, layout behavior, and content cadence, so each page could flex to its device while still reading as one cohesive Echo family.
