For the 2025 Echo lineup, including Echo Show 8, Echo Show 11, Echo Dot Max, Echo Studio, and Echo Studio Max, I led hybrid art direction and design in close collaboration with the team. From early exploration through final production, I developed the scalable visual system and retail pages that unified the family across launch.
Multimodal
In my dual role as Art Director and Visual Designer, I established the visual system and storytelling framework across stills, CGI, and motion for Amazon detail pages, bringing four new Echo devices into a single premium expression.
Developed in partnership with go-to-market teams, the work showcased the lineup’s refined design, from thin screens and wrap-around mesh fabric to improved sound quality and the Alexa+ experience. Built to scale, the system extended across launch touchpoints and supported a refreshed .com storefront.
Headless
As part of the rollout of Amazon’s broader Devices Detail Page Refresh, I applied a shared system of modular components, visual rules, hierarchy, layout behavior, and content cadence across five+ unique Echo retail pages, allowing each one to flex to its device while still reading as part of a cohesive family.
