As the art director and designer for the Echo Pop Kids product page, I created a playful, imaginative experience that balanced Amazon brand guidelines with Disney motifs. Pushing illustration and motion, I brought the page to life with bar-raising craft and childlike energy.
Beyond motion, I leaned on illustration as a storytelling tool, creating a cohesive visual language that guides customers through key features while keeping the tone playful and on-brand. I also developed a set of soft, scene-inspired background elements that add warmth and visual structure across the page, helping each section feel intentional without competing with the content. The result is a product page that feels instantly kid-friendly without sacrificing clarity or usability.
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I partnered closely with cross-functional teams to align on story, assets, and approvals, keeping the work moving through production while maintaining creative quality. That coordination ensured the page was launch-ready and consistent across touchpoints.
