As the art director and designer for the Echo Pop Kids product page, I created a playful, imaginative experience that balanced Amazon brand guidelines with Disney motifs. Using illustration and motion as part of the page’s visual system, I brought the experience to life with bar-raising craft and childlike energy.
Beyond motion, I used illustration as a storytelling tool, creating a cohesive visual language that guides customers through key features while keeping the tone playful and on-brand. I also developed a set of soft, scene-inspired background elements that add warmth, structure, and rhythm across the page, helping each section feel intentional without competing with the content. The result is a product page that feels instantly kid-friendly without sacrificing clarity or usability.
I partnered closely with cross-functional teams to align on story, assets, and approvals, carrying the page from concept through production while maintaining creative quality. That collaboration helped keep the experience launch-ready, cohesive, and consistent across touchpoints.
