Echo Frames introduced a more personal, wearable expression of Alexa. As Art Director, I helped shape the visual direction across photography, CGI, and video, building a premium language that balanced style, utility, and ease. The work focused on making the product feel natural in everyday life while elevating its design and overall presence.
The photography direction focused on making Echo Frames feel lived-in, modern, and effortless. Rather than over-explaining the technology, we built imagery around real moments, natural styling, and a sense of ease, helping the product feel aspirational yet accessible.
Video extended the story through glimpses of people moving through everyday life and the passions that shape it. Echo Frames is not just as a piece of technology, but it's positioned as something intuitive, wearable, and seamlessly woven into real routines.
Beyond lifestyle, the product also needed moments of precision. CGI helped us isolate the design with more control, bringing attention to the form, materials, and subtle details that give Echo Frames their premium presence.
A separate set of assets focused more directly on utility, using motion and close-up detail to communicate how the product works. These moments helped visualize features in a way that felt clean and intuitive, while staying consistent with the overall visual language.