Meet the new Alexa. After 10 years as a voice assistant and household companion, Alexa continues to evolve, yet still grounded in customer-first innovation, personalization, and delight. Today, it sits at the center of a home experience that’s become more effortless and connected over time. Now, powered by major advances in AI with the introduction of Alexa+, this next wave of devices and features is designed to feel more ambient, intuitive, and responsive in everyday life.
Over the past few years, I’ve partnered with the team to help shape Alexa+ by developing the visual language and system, and contributing to a range of creative deliverables that bring the experience to life.
Establishing the design foundation and brand guidelines for Alexa+, I translated the experience into the .com landing page and helped carry the new Alexa story through to the New York launch event as a cohesive digital-to-physical rollout. Across both, the focus was on clear storytelling, premium craft, and consistency in the moments that mattered.
Alexa+ Landing Page – Scroll to see full layout
