Meet the new Alexa. After 10 years as a voice assistant and household companion, Alexa continues to evolve, yet still grounded in customer-first innovation, personalization, and delight. Today, it sits at the center of a home experience that’s become more effortless and connected over time. Now, powered by major advances in AI with the introduction of Alexa+, this next wave of devices and features is designed to feel more ambient, intuitive, and responsive in everyday life.
Over the past few years, I’ve partnered with the team to help shape Alexa+ by developing the visual language and system, and contributing to a range of creative deliverables that bring the experience to life.
I also contributed to the Alexa+ landing page and partnered with the team on the New York launch event, translating the new Alexa story into a cohesive digital-to-physical rollout. Across both, I focused on clear storytelling, premium craft, and consistency in how Alexa+ shows up in the moments that matter.
Alexa+ Landing Page – Scroll to see full layout
