Tasked with transforming a three-day, in-person congress into a groundbreaking digital experience for DUPIXENT® (dupilumab) messaging and Atopic Dermatitis assets, our objective was clear: to establish the agency's first Virtual Convention as the new gold standard in virtual booths.
Virtual Conference Layout
This immersive digital experience comprised nine sections, with four under my ownership. Each section was meticulously wireframed, designed, and prototyped for both desktop and mobile platforms.
