The Dupixent Virtual Conference was a large-scale digital congress experience that reimagined the traditional in-person booth environment as a branded, interactive system built for the screen.
Originally conceived as a three-day conference experience, the project transformed complex DUPIXENT® (dupliumab) atopic dermatitis messaging, education, and patient storytelling into a cohesive digital destination that could scale across multiple sections, audiences, and content types. The work was not just about translating physical booths into a virtual format, but about establishing a clearer framework for how branded conference experiences can live online with more intention, consistency, and flexibility.
Dupixent Virtual Booths
At the core of the project is a systems-driven design approach built in Adobe Xd, where wireframing, interface design, and prototyping all work together to define the structure of the experience. Navigation, pacing, hierarchy, and interaction patterns are designed to feel unified across the larger convention while still allowing each booth to respond to its own content, goals, and storytelling needs.
Rather than treating each booth as a one-off design exercise, the work helps establish a repeatable visual and UX framework for the broader conference environment. Shared design logic creates continuity across the experience, while booth-specific layouts, content modules, and branded moments allow individual sections to feel distinct without breaking the system.
The booths featured on this page are presented as a sampling of that larger experience, showing how the system flexes across different types of content, from data-driven education to patient storytelling and interactive engagement. Together, they reflect a broader effort to shape the structure, look and feel, and digital behavior of the conference as a whole.