The Amazon Smart Plug is a top-rated device with over 500,000 reviews that lets customers control lights, fans, coffee makers, and more using Alexa through Echo, Fire TV, Fire Tablet, or the Alexa app. As a longstanding product in the lineup, its detail page was ready for a refresh. I led the redesign, combining art direction, visual design, and cross-team collaboration to create a more engaging, customer-friendly experience.
The goal was to highlight modern, everyday use cases through intentional composition, leaning into vibrant color, clean lines, and purposeful shape language.
Because the product is simple and familiar, the refresh focused on making the experience feel modern, clear, and more engaging, while letting the existing photography and messaging shine. I used color, composition, and shape language to spotlight key use cases and reinforce the plug’s versatility.
